ActiveDEMAND's affordable story board feature achieves a new dimension - Adaptive Content
"Content is King" but many SME's and agencies who practice this, have started to run into a problem with their long-term clients: too much content, for too many niche prospects or target verticals. You can only add so many categories, tags, and sections to a website before navigation becomes difficult to manager for the user. All that niche content is so powerful if you can serve it to the right prospect, but if you lead with it, you risk pigeon-holing the client. On the other hand, if you go too broad in the appeal, you could miss the mark.
Similarly, some companies have many products, features, case studies, testimonials, blog posts, or service pages have a tough time getting those niche pages in front of the right person. Some larger enterprise DXPs (Digital Experience Platforms) include adaptive content hubs, but what about marketing agencies and SMEs that can’t afford to deploy a large enterprise-class solution like that?
ActiveDEMAND’s Storyboards are a great way to put the right content in front of the right person. They’re a board of excerpts that you can hyper-target to your prospects using an arsenal of user behaviour detection available in ActiveDEMAND. Prioritisation of which excerpt or “story” shows up at the top depends on how you set up targeting and what the system detects about the website visitor. We can even protect the most valuable resources with user name/password protect pages.
ActiveDEMAND Marketing Automation Platform is affordable, helps you build excellent customer and prospect relationship campaigns and delivers a seamless sales process. It also provides intelligent metrics that will help you develop future campaign strategy. In today's competitive world, can you really afford not to have a sophisticated Marketing Automation Platform at your fingertips?
ActiveDEMAND, sold and supported in the UK by Lead Intuition, helps you to create a strategic relationship with your clients to propel growth and build retainer business. Imagine a single marketing portal to manage all of your clients, providing real white-labelled marketing dashboards and reports, that drive your brand, not ours! Imagine one marketing portal with ALL of your marketing tools! ActiveDEMAND’s Marketing Agency Portal does this and more! Try it for free today!
UK Based Support and Service
Lead Intuition offers UK based Integration, Consulting, Training and Support for ActiveDEMANDs awesome marketing platform. Hands on support when you need it and telephone, online page and video tutorials to get you started - all there to help you maximise your marketing impact