Behavioural segmentation is the act of dividing a group of people based upon their behaviour or interaction with your brand, product or service. So in a marketing context, for a simple example, people are grouped based on what they do; web pages they look at, assets they download and so on. We can then personalise their experience by adapting our assets using targeting tools such as dynamic content, to meet their information needs.
As marketers know, clear call-to-actions are an important ingredient of any website. Sold and supported in the UK by Lead Intuition, ActiveDEMAND’s behavioural segmentation software can use the data collected and stored within our marketing automation system on a prospect to automatically adapt the web visitor experience. Unlike static marketing segmentation strategies that use geographical or demographic criteria for categorising prospects, ActiveDEMAND enables the marketer to personalise and adapt the marketing assets and online ads based on the behaviours and actions of individuals. When you use ActiveDEMAND real-time behavioural segmentation software you’ll get the right content to the right person each time, every time.
Using ActiveDEMAND’s behavioural segmentation ensures that every prospect is served the right content at the right time. Call-to-actions, emails, and all web content is dynamically personalised. Personalisation gets a person’s attention and that’s good for conversions.
As marketers it can become frustrating making alterations to websites. Having to consult the IT department for simple changes is a waste of your time and theirs. With ActiveDEMAND you have complete control over all your Dynamic Website Content so you can make changes quickly.
ActiveDEMAND enables marketers to create dynamic buyer profiles based upon their behavioural interests. Customise each asset for a specific interest and let ActiveDEMAND take care of the rest. Your prospects will get to what they are looking for faster and thus come to a buying decision easier!
Now you can automate the engagement with Facebook advertising.
Automate the process of pushing your customer audience to Google for retargetting. No more uploading CSV files!!
Stop advertising to people who purchased. Drive stage based messaging automatically!
UK Based Support and Service
Lead Intuition offers UK based Integration, Consulting Training and Support for ActiveDEMANDs awesome marketing platform. Hands on support when you need it and telephone, online page and video tutorials to get you started - all there to help you maximise your marketing impact