Database & Behavioural Segmentation

Database & Behavioural Segmentation

Database Segmentation Unlocks The Power Of Your Contact’s History – Motor Vehicles for Example

No Segmentation (A big list)

Segmentation Example 1, by needs

By layering multiple segmentations you can produce smaller, focused campaigns that minimise unsubscription and engage your prospects.

Segmentation 2, by interests

Segmentation 3,  by customer value

Behavioural Segmentation

Accelerate Your Buyer Journeys

Clear call-to-actions are an important ingredient of any website. Lead Intuition’s behavioural segmentation software can use the data collected on a prospect to automatically adapt the web visitor experience. Unlike static marketing segmentation strategies that use geographical or demographic criteria for categorizing prospects, Lead Intuition enables the marketer to personalise and adapt the marketing assets and online ads based on individuals’ behaviours and actions. When you use real-time behavioural segmentation software you’ll get the right content to the right person every time!

Buyer Journey Automation

Using Lead Intuition’s behavioural segmentation ensures that every prospect is served the right content at the right time. Call-to-actions, emails, and all web content is dynamically personalized. Personalisation gets a person’s attention and that’s good for conversions.

The Audience of One: Adapt Marketing Profiles Automatically

Lead Intuition enables marketers to create dynamic buyer profiles based upon behavioural interests. Customise each asset for a specific interest and we take care of the rest, automatically. Your prospects will get to what they are looking for faster.

Automated Behavioural Segmentation Software for Re-targeting Advertising

Stop bothering your prospects, or your clients with poorly executed ad re-targeting. Use automated behavioural segmentation to serve journey stage specific ads. With Lead Intuition you can adapt the ad audience to the buyer signals and effect changes in the buyer journey!

Automated Facebook
Custom Audiences

Now you can automate the engagement with Facebook advertising

Automated Google Ads
Customer Match Audiences

Automate the process of pushing your custom audience to Google for retargeting. No more uploading CSV files!!

For a complete overview of the Lead Intuition Platform contact us today.

Tel: 01603 552696

61-63 Riverside Road, Norwich NR1 1SR.