eNewsletter Campaigns

Your Customers

Quite often your best customers are the ones you already have. You’ve already given them a fantastic customer experience and they would be very happy to buy from you again. But they don’t necessarily know what other products or services you offer. A regular and personalised eNewsletter campaign can easily inform your customer base of the other products and services you offer and will over time encourage greater sales.

More than that, it can also add to their customer experience with informative articles about what they have already bought from you, making them feel valued and included. A Newsletter can also keep customers appraised of upgrades and changes in products, improvements to services and any number of other subjects that will add value to their buying experience, and increase sales.

Personalised

Newsletters can be static (the same content delivered to the whole database) or dynamic (this can be as individual as each recipient is). In the case of dynamic newsletters, the database can be segmented in any number of ways, i.e. by the recipients’ gender or location, or by product already purchased or viewed. Then the newsletter will be personalised with wording or photos that can change depending on who it is intended for.

 Our marketing machine is so sophisticated it will even remember at what time or day of the week a recipient opened the last mail we sent him – and will deliver the next one at the precise weekday and time, giving you the very best opportunity for it to be opened.

Personalised

Newsletters can be static (the same content delivered to the whole database) or dynamic (this can be as individual as each recipient is). In the case of dynamic newsletters, the database can be segmented in any number of ways, i.e. by the recipients’ gender or location, or by product already purchased or viewed. Then the newsletter will be personalised with wording or photos that can change depending on who it is intended for.

 Our marketing machine is so sophisticated it will even remember at what time or day of the week a recipient opened the last mail we sent him – and will deliver the next one at the precise weekday and time, giving you the very best opportunity for it to be opened.

Goals

An eNewsletter can contain a variety of buttons linking customers back to your website. By carefully placing code on your website pages or by deploying independent landing pages we can begin to build a picture of your customer’s journey. We can offer them the opportunity to book appointments or receive downloadable information. And when they demonstrate they are ready to purchase or they reach a pre-set goal, a sales lead is generated and it’s time for your sales team to pick up the phone and close the sale.

 Each newsletter or email campaign works with pre-set goals along a well-constructed pathway right through to the logical end sale.  As with all Lead Intuition Campaigns, you will receive instant notification of sales leads. The lead information shows the customers full contact details including phone number, email and mailing address along with a summary of the actions he/she took on your website. This can include what they looked at, how long they looked at it and how many times and at what time of day they looked at it.  A daily analytics report of the campaign’s progress is also produced and mailed to you each day.

We welcome the opportunity to discuss your ideas and to share ours with you. For a confidential conversation about our services then please contact us today

T: 01603 552696

E:  hello@leadintuition.co.uk