Unlike simple A/B testing (Which we can do as well ), there are no limits to the number of email elements that you can vary with a multivariate test. Now, through the magic of ActiveDEMAND’s multivariate approach, marketers can figure out what their clients’ customers want while accelerating the campaign optimisation process by testing email subjects, headings, sub-headings, content, layout and more.
Refine your campaigns; find the subject line that gets opened, the copy and call-to-action that bring engagement and ultimately sales.
Refining the performance of email marketing campaigns is simple using our multivariate testing protocol. Once you, the marketer or business owner, set the parameters, ActiveDEMAND flexes the necessary muscle by analyzing subject lines, body copy, clicks and more to show which email is the winner.
As we mentioned, multivariate testing differs from A/B testing in that there are no limits to the number of elements that you can vary – whether it’s placement of clickable buttons, calls-to-action, subjects, email document color, body copy, layout of copy, promotional offers or product coupons.
Even if you feel you’ve found the perfect combination of subject line, headings, design and calls-to-action, your work isn’t over; preferences change as an email list grows and time passes, so it’s important to use multivariate testing periodically to keep content fresh and results high.
Running a multivariate test nowadays is much simpler than it ever was thanks to the availability of relevant software and protocols such as the ActiveDEMAND variant. Before anything else, go through your own – or your client’s – previous email copies and note which parts can be improved. To begin with, you could choose to test the email's subjects, headings, sub-headings, banners and calls-to-action, as these are some of the most crucial parts of an email that can increase conversions when they’re used properly.
ActiveDEMAND is like having your very own marketing department, offering corporate marketers, small businesses and marketing agencies alike an integrated marketing automation platform that delivers more value to clients and grows retainer business.
UK Based Support and Service
Lead Intuition offers UK based Integration, Consulting, Training and Support for ActiveDEMAND's awesome marketing platform. Hands on support when you need it and telephone, online page and video tutorials to get you started - all there to help you maximise your marketing impact