Sales Lead Nurture

During a newsletter or Sales Lead Generation Campaign some of your customers may not be ready to purchase immediately, but they will continue to engage with your website. This is where Sales Lead Nurturing proves invaluable.

How Do We Do It?

Prospects are placed into a workflow based on their interests and their position in the buying cycle. With a pre-defined series of IF/THEN logic statements we implement a campaign to Nurture them through to completed sale for this campaign or onwards candidacy for the next campaign. 

 So, IF a prospect goes to a particular webpage, THEN we send them a nurturing email in response.  The email would contain a strong call to action link or button which takes them to a web page or an asset like a whitepaper to keep their interest and nurture them to the next stage in their purchase process. 

 Prospects only leave a workflow when they complete the actions we want them to do (such as make a purchase or book an appointment), or they reach the end of the process. It’s like the process a salesman might follow except you don’t have to watch every prospect, our marketing machine will do that for you.  Prospective leads are automatically nurtured in a controlled and repeatable way until conclusion.

As with all Lead Intuition Campaigns, you will receive instant notification of sales leads. The lead information shows the customers full contact details including phone number, email and mailing address along with a summary of the actions he/she took on your website. This can include what they looked at, how long they looked at it and how many times and at what time of day they looked at it.  A daily analytics report of the campaign’s progress is also produced and mailed to you each day.

As with all Lead Intuition Campaigns, you will receive instant notification of sales leads. The lead information shows the customers full contact details including phone number, email and mailing address along with a summary of the actions he/she took on your website. This can include what they looked at, how long they looked at it and how many times and at what time of day they looked at it.  A daily analytics report of the campaign’s progress is also produced and mailed to you each day.

We welcome the opportunity to discuss your ideas and to share ours with you. For a confidential conversation about our services then please contact us today

T: 01603 552696

E:  hello@leadintuition.co.uk