Track & Accelerate The Customer Journey with ActiveDEMAND from Lead Intuition
- ADI: AI Intelligence Built In
- AI Powered Chat Virtual Assistant
- Email – Newsletter & Drip Campaigns
- Social Media Scheduling
- Appointment Scheduling
- Forms & Landing Pages
- Content Management
- Collective Buyers Journey Attribution™
- Call Tracking
Create Meaningful Connections and Infinite Scalability
ActiveDEMAND is the only customer acquisition and engagement platform specifically built for later living. It combines powerful marketing and sales automation with ActiveDEMAND Intelligence (ADI) built into every part of the platform. This gives your team AI-powered assistance, built for later living from day one, without any additional setup. It tracks every interaction, including those of influencers and family members to provide insights critical to move-ins. With unmatched CRM integration and the UK support team of Lead Intuition, you’ll have everything you need to reach you goals.
ActiveDEMAND is the number 1 Customer Data Platform, used by over 4,000 Senior Living Communities in North America and is accepted as the most Robust and Reliable Platform in the Senior Living Sector.
Lead Intuition, the UK Reseller of ActiveDEMAND, leverages its extensive experience in working with Retirement Living Operators to help them integrate and optimise their marketing processes through this powerful platform.
A Complete Marketing Ecosystem For Later Living Communities, Powered By ADI
ActiveDEMAND doesn’t just promise marketing automation—it delivers a comprehensive solution that connects every touchpoint of your customer journey
Multi-Community Marketing Solutions
ActiveDEMAND streamlines marketing across multiple locations with powerful multi- community capabilities. Clone successful campaigns instantly, consolidate performance data across all properties, and rapidly integrate new communities into your marketing ecosystem. This comprehensive approach delivers enhanced optimisation opportunities and operational efficiency.
Unified Data Collection
Say goodbye to data silos. Capture every customer interaction from websites, Chat, emails, social media, and offline events in one centralised platform.
Intelligent Insights
Powered by ADI, our advanced analytics help you make informed decisions and optimise your marketing strategies in real time.
Personalised Engagement at Scale
Create targeted, dynamic campaigns that speak directly to your prospects' needs, automatically adapting to their journey and preferences.
AI For Later Living Marketing Built Into Every Part of ActiveDEMAND
ActiveDEMAND Intelligence, or ADI, is built in AI for later living marketing teams. It isn’t a bolt-on feature or an optional extra, it is built directly into every area of ActiveDEMAND, making it simple for Later Living teams to adopt. Benefit from AI-powered marketing automation right from the start, with no technical expertise required.
ADI works in two ways. The ADI Community Agent engages directly with prospective residents and their families through web chat and voice, providing instant, accurate answers based on your community’s own content, around the clock. The ADI Marketing Assistant works alongside your team inside the platform itself, helping build campaigns, create audience lists, find reports, and manage workflows, all through plain language instructions.
Your data remains private and secure within your ActiveDEMAND account at all times. Nothing changes without your approval. ADI supports your team’s decisions; it does not make them.
Always-On Family Engagement
ADI responds immediately to enquiries via web chat and phone, ensuring no prospect is left waiting, day or night.
Natural Language Task Management
Describe what you need in everyday language. ADI builds it, you approve it. Campaigns, lists, reports and more, in a fraction of the time.
Your Data, Your Control
ADI uses only your community's content and information. Strategy, messaging, approvals, and all final decisions remain entirely with your team.
Ready from Day One
Because ADI is built into the platform rather than added on top, there is no complex setup or separate tool to learn. It works the moment you do.
AI-Powered Chat Virtual Assistant
Transform Your Customer’s Journey 24/7 with AI-Powered Chat
Give Prospects What They Want, When They Want It
Powered by ADI, ActiveDEMAND's AI Community Agent gives prospects what they want, when they want it. Our AI-Powered chat solution provides instant access to floor plans and photos, activity and show home videos, pricing, and care information—available 24/7 across web chat and SMS.
Contextual Intelligence
With Bi-lateral data exchange from your CRM the Chat Virtual Assistant understands where prospects are in their journey and responds with relevant information, avoiding repetitive questions while seamlessly escalating to human staff when ready.
Complete Buyer Journey Including Influencers
Capture every interaction with every stakeholder in one unified system with full CRM integration and accurate attribution.
Effortless Tour Booking & Appointment Scheduling
Prospects book tours directly through chat with full automation, multiple calendar support, and different tour types to ensure nothing falls through the cracks.
24/7 Multi-Channel Access
Available via web chat and SMS with no software installation required, providing consistent helpful interactions whether prospects engage at 2pm or 2am.
ActiveDEMAND, the Complete Solution For Later Living Marketing
ActiveDEMAND's chat, powered by ADI, integrates seamlessly with marketing automation, CRM, and customer data platform capabilities. One source of truth, infinite scalability, meaningful connections.
Gain Insights and Improve Attribution with Integrated Call Tracking
Transform every phone call into valuable insights with ActiveDEMAND's comprehensive call tracking solution, helping Later Living operators optimise lead management through improved attribution and drive occupancy through improved customer service.
Dynamic number Insertion
Links calls to website sessions, revealing which campaigns drive phone inquiries
Smart Call Redirection
Routes calls to the right team members based on time, campaign, location or contact manager.
Call Recording, Transcription and AI Call Summary
Records and transcribes calls for quality control and staff training, AI call summaries are generated by ADI, keeping your records accurate and saving your team hours of manual note-taking.
CRM Integration
Seamlessly connects with Salesforce, LivingMetrics™ and many others to automatically log calls, recordings, and AI summaries to prospect records
SMS Automation
Links calls to website sessions, revealing which campaigns drive phone inquiries
Caller Insights
Provides staff with contact details and visit history before calls connect
Keyword Monitoring
Scores leads based on conversation content and triggers follow-up actions
Response Automation
Automatically handles follow-up tasks like scheduling tours and CRM updates
Powerful Features, Effortless Execution
Campaign Management Made Easy
- Create, track, and optimise multi-channel marketing campaigns from a single dashboard
- Create powerful content with ADI in every editor, using natural language to build and refine campaigns.
- Rapidly distribute and repurpose content including videos into multiple channels through a built-in content management system
- Use video in multiple channels with built-in video hosting, recording & streaming
- Automate email newsletters, drip campaigns, and event promotions
- Clone and customise campaigns for consistent, efficient marketing across your organisation
- Deep personalisation of campaigns using dynamic content
- Optimise Campaign Effectiveness with actionable insights
Event Campaign Automation
Transform your later living events from time-consuming manual tasks into seamless, automated experiences that drive engagement and boost occupancy.
ActiveDEMAND’s Event Campaign automation eliminates the manual process of event marketing, allowing you to plan entire campaigns from a template in minutes rather than hours. Create memorable open houses, educational seminars, wellness activities, and seasonal celebrations that attract prospects, enhance resident life, and generate valuable referrals.
Create a master template for Event Campaigns. Then for each event, clone the template and change the relevant event details.
Key Features:
- Automated invitations and reminders via email and SMS
- Streamlined RSVP landing pages with instant confirmation emails
- Automatic calendar integration to reduce no-shows
- Real-time attendance tracking with QR codes and digital check-ins
- Personalised follow-up communications based on engagement levels
- Detailed performance analytics and reporting
- Campaign cloning across multiple communities
- Automated task management for staff coordination
Simply fill in event details, select your reminder preferences, and clone successful campaigns across all communities with one click. No repetitive work, no manual tracking—just seamless event marketing that delivers results.
Seamless CRM Integration
Integrating sales and marketing enhances communication, improves lead nurturing, and drives more conversions by leveraging the full potential of both teams’ members working together.
ActiveDEMAND’s ability to integrate with most major CRM’s offers you the ability to view a customer’s history in one single view and automate the next step.
- Create contextual Chat conversations with bi-lateral data exchange between ActiveDEMAND and your CRM
- Bridge the gap between sales and marketing
- Enable your sales team to add prospects to nurture campaigns directly from their CRM
- Improve lead conversion with synchronised, intelligent communication
Transform Data into Actionable Insights
As a Customer Data Platform, ActiveDEMAND offers a single source of truth with complete visibility into the customer journey, helping you understand what's happening and optimise accordingly.
Single Source of Truth
Consolidate data from multiple sources for a comprehensive view
Collective Buyers' Journey Attribution™
Track combined journeys of prospects and influencers
Actionable Insights
Understand what's working and where to optimise
Dynamic Content Personalisation
Deliver targeted and personalised campaigns to prospects using dynamic content and stage-specific ads. With marketing campaign optimisation, refine your approach based on real-time feedback, ensuring your messages are relevant and effective in increasing engagement and conversion rates.
- Tailor emails, images, and messaging to individual prospect characteristics
- Automatically adjust content based on geography, behaviour, and demographics
- Increase engagement with laser-focused, relevant communication
Precision Ad Targeting
Automate audience updates
Level-up your ad retargeting with automated behavioural segmentation, delivering stage-specific ads across Facebook, Google Ads and AdRoll based on the prospects’ journey stage.
Reduce wasted budget
Avoid wasting Ad spend by Automating Facebook Custom Audiences, Google Ads customer match audiences, and tailor AdRoll campaigns to avoid targeting converted customers.
Pinpoint targetting
ActiveDEMAND provides comprehensive contact and list management with a full activity history, enabling precise audience list creation.
UK-Based Support, Global Performance
As the official UK resellers, Lead Intuition provides:
- Local, proactive support during UK business hours
- Optional presenter led training programmes tailored to your team
- Individual advice to maximise your marketing potential
- Quick resolution and expert guidance
One Comprehensive Solution
ActiveDEMAND provides an all-in-one later living marketing solution. Powered by ADI, built for later living, it combines marketing automation through multiple channels, data management, and CRM integration to accelerate leads, enhance engagement, and drive occupancy growth.
Community First Marketing Automation Solution
ActiveDEMAND’s approach enables personalised strategies for each community, whether managing one or hundreds of locations helping you do more with less while keeping prospects engaged with relevant communication.
Select Your Plan
Whether you need full marketing automation or just chat, call tracking and prospect insights for your community, ActiveDEMAND has the right package for you.
Community
Connect
£250
per community per month
- ADI: AI Intelligence Built In
- Website Virtual Chat Assistant
- Collective Buyer’s Journey Attribution™
- Conversations Inbox
- Chat Forms & Tour Booking
- Call Tracking / SMS
- Dashboard & Reporting
- Call Tracking / SMS
- Prospect Connect and Insights
Sales Engagement Features
- Community Engage (optional)
Community
Marketer
£300
per community per month
All the features of Community Connect, with the added benefits of:
- Unlimited Users
- Includes 1500 contact capacity per community
- Email Marketing Nurture Sequence
- Appointment Scheduling
- Targeted Forms & Landing Pages
- Content Engagement System
- Customer Automation Workflow
- Marketing Campaigns
- Marketing Funnel Analytics
Unsure
What You Need?
Contact our friendly team for a full demonstration with questions and answers to work out which one you really need,
Ready to Revolutionise Your Marketing?
ActiveDEMAND isn’t just a tool—it’s your strategic partner in driving growth, understanding customers, and delivering marketing excellence.