The ICO’s much-anticipated draft Direct Marketing Code of Practice just came across our desks. This will replace the Regulator’s Direct Marketing Guidance and will have statutory status once final and published. Adhering to the code will be seen as the measure of your...

  No doubt we have all seen the reports of huge data breaches from the likes of British Airways in the headlines recently and the eye-watering fines that have been levied against them. However there is a much more common data breach and it usually begins with an...

For Businesses like Automotive Sales, there can be several years between sales to existing customers.  Things like newsletters are one way to stay in touch (If they are targeted and relevant to the user). But the value of a survey to continue engagement and the aftersales experience with customers is often overlooked.

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