In the UK later living market, operators face unprecedented challenges in attracting residents while optimising their marketing investments. ActiveDEMAND the complete marketing automation platform, available in the UK through Lead Intuition, represents a paradigm shift in how retirement living communities approach customer engagement and occupancy growth. As the number one customer acquisition and engagement platform specifically built for senior living and already trusted by over 4,000 communities across North America, ActiveDEMAND delivers a comprehensive ecosystem designed to transform every aspect of your sales and marketing operations.
Understanding the Complete Solution
ActiveDEMAND isn’t simply another marketing tool—it’s an integrated platform that combines powerful automation, intelligent data management, and AI-driven engagement capabilities into a single, unified solution. For UK later living operators managing the complexity of prospects using multiple channels, influencer engagement, and compliance requirements, this comprehensive approach delivers measurable advantages through reduced software deployment while significantly improving customer experience and sales efficiency.
AI-Powered Engagement That Respects Prospect Preferences
The cornerstone of ActiveDEMAND’s effectiveness is its AI-Powered Chat Virtual Assistant, which addresses a fundamental challenge in later living sales: 90% of prospective residents don’t want to speak to someone immediately, yet 100% want help. This intelligent assistant operates 24/7 across web chat and SMS, providing instant access to floor plans, photos, activity videos, pricing, care information and even tour scheduling without requiring human intervention.
The sophistication of this system lies in its contextual intelligence. By integrating seamlessly with your CRM, the chat virtual assistant understands exactly where prospects are in their journey and responds with genuinely relevant information. When Carol George visited a retirement community website at 11:30 PM researching social activities, the assistant provided tailored videos of gardening clubs and baking classes. Days later, when her daughter Sarah asked about privacy spaces, via bi-directional data exchange with the CRM, the system recognised this as part of the same family decision-making journey and adjusted its responses accordingly. This contextual awareness transforms basic customer service into meaningful relationship-building.
Call Tracking That Drives Results
ActiveDEMAND’s Integrated Call Tracking functionality completes the attribution puzzle that traditional analytics miss. Through Dynamic Number Insertion technology, each marketing channel displays a unique phone number, allowing you to identify not just who called, but the entire digital journey leading to that conversation. When a family member calls, sales counsellors receive immediate context through whisper messages, revealing which web pages they visited, content they engaged with, and which campaign attracted their attention.
This intelligence enables personalised conversations from the first moment. Advanced features including call recording, transcription, and AI-powered call summaries ensure that team members capture every important detail, while smart call redirection ensures enquiries reach the most appropriate specialist. For marketing teams, this data reveals which campaigns generate the most qualified phone enquiries, enabling strategic budget reallocation away from vanity metrics toward genuine high-value leads.
Comprehensive Multi-Channel Marketing Automation
Engaging prospects requires coordination across multiple touchpoints. ActiveDEMAND’s Email Campaigns functionality enables powerful newsletter and drip sequences that nurture prospects through their decision-making journey. The Event Campaign Management system transforms time-consuming manual processes into streamlined workflows, with automated invitations, reminder sequences, RSVP tracking, and follow-up campaigns requiring minimal staff intervention.
The platform’s Social Media Scheduling capability ensures consistent engagement across channels, while Appointment Scheduling eliminates the administrative burden of coordinating tours and callbacks across multiple calendars. Video Recording and Management features allow teams to create and distribute compelling property tours and community showcases across multiple channels, while the built-in Content Management System enables rapid distribution and repurposing of content across your marketing ecosystem.
Unified Data and Actionable Intelligence
Collective Buyers Journey Attribution™ represents a fundamental innovation for later living operators. Rather than tracking individual touchpoints, this proprietary system recognises the complete family unit making the decision together, capturing interactions involving prospects, children, adult siblings, and other influencers. This unified approach eliminates data silos and provides a genuinely complete view of how families research and decide on later living communities.
ActiveDEMAND’s Comprehensive Reports & Dashboards transform raw data into actionable insights, revealing which events generate qualified leads, which content drives engagement, and which campaigns produce the highest conversion rates. This data-driven approach enables continuous refinement of your marketing strategy, ensuring optimal return on investment.
Seamless Integration and Scalability
For operators managing multiple communities, ActiveDEMAND delivers remarkable scalability. The ability to Manage Multiple Communities in one place enables campaign cloning, meaning that successful strategies replicate instantly across your entire portfolio while maintaining consistency in branding and messaging. Integration with Salesforce, LivingMetrics™, and other leading CRM systems ensures your existing investments remain valuable while gaining access to ActiveDEMAND’s powerful capabilities.
The UK Advantage
Lead Intuition’s partnership as ActiveDEMAND’s official UK reseller ensures you receive more than technology, you gain strategic partnership with specialists who understand the unique dynamics of the UK later living market. Local, proactive support during UK business hours, tailored training programmes, and industry-specific guidance ensure your team maximises this powerful platform’s potential.
ActiveDEMAND represents the complete solution for UK later living operators ready to transform their approach to customer engagement, marketing efficiency, and occupancy growth. For more information about ActiveDEMAND call Lead Intuition on 01603 552696 or email hello@leadintuition.co.uk