The Later Living (Senior Living) sector has been slow to adopt Artificial Intelligence (AI) for a couple of reasons. This could be due to conservative approaches to the unknown or maybe due to corporate IT policies that restrict sharing sensitive data with external Large Language Models (LLMs) such as ChatGPT or Microsoft Co-Pilot. Other barriers include human-centric concerns like trust, honesty, or the individuals’ inability to formulate effective prompts.
Addressing these issues, ActiveDEMAND developed its own LLM, specifically trained for the later living and senior living markets. To make it a specialist for your community, it can scrape your website and process your documents, transforming it into a highly capable community resource. Since this LLM is embedded within the ActiveDEMAND platform, your data remains secure and private within your account.
An obvious application is a website chat assistant, providing 24/7 answers to prospective residents and their families. This assistant can:
- Warmly welcome families: Offering initial information and creating a comfortable experience.
- Answer common questions: Accurately and consistently addressing FAQs about services, amenities, pricing, and site visits, thereby freeing up staff time.
- Guide next steps: Intelligently directing prospects through their journey, suggesting appropriate actions, providing relevant information, and helping to schedule tours or consultations.
However, the true business value lies in leveraging AI within workflows to empower your sales and marketing teams. This can help to:
- Identify website visitors (“lurkers”) and their interests that you may have missed.
- Suggest personalised outreach, including AI-generated text or phone call scripts, tailored to each prospect’s history.
- Wake up stale leads or prospects.
- Assist in generating content for newsletters, emails, and landing pages.
You don’t need to blindly trust the AI. Lead Intuition has developed a “human in the loop” approach that ensures that all AI-generated content and recommendations undergo human review before implementation. At Lead Intuition, we’ve been employing this method for many months, uncovering unique ways to unlock the potential of AI on your ActiveDEMAND data.
Chosen by more than 4,000 Later Living Communities in North America, ActiveDEMAND is the number one marketing automation platform, built specifically for our industry. ActiveDEMAND is available for UK Later Living Operators from Lead Intuition along with comprehensive integration and support in UK business hours.
Lead Intuition is developing a series of AI training events for Later Living ActiveDEMAND account holders who wish to safely explore AI’s capabilities and learn how to write effective prompts. If you’re interested in registering for this training, please let us know to stay informed about dates and content here.