Building meaningful connections with prospective residents requires more than just traditional phone calls and brochures. Emma Richardson, a dedicated sales consultant at Pier Place Retirement Village, recently discovered the power of personal video communication which can be recorded without even leaving her LivingMetrics™ CRM platform. She decided to record a personal message which is displayed in an email when she reached out to Mrs George who had been actively seeking information about retirement living options. She also added several pre-recorded videos on the subjects that most interested Mrs George so that she could watch them at her leisure and show them to her children.
The Initial Connection
The story began the previous evening when Mrs George visited the retirement village’s chat asking questions about life at Pier Place Retirement Village. Her enquiries touched on various aspects of community living, from daily activities and dining options to healthcare services and social opportunities. Like many prospective residents, Mrs George was carefully weighing her options and seeking authentic information to help guide this important life decision.
Emma Richardson, was alerted to Mrs George’s engagement with web chat by her LivingMetrics™ dashboard and recognised an opportunity to provide personalised assistance. Rather than responding with a generic email or scheduling a phone call, Emma decided to leverage the newly launched Video Recording and Management feature in LivingMetrics™ CRM to create a more meaningful connection.
Embracing Innovation with LivingMetrics™
LivingMetrics™, exclusively available in the UK from Lead Intuition, has revolutionised how retirement communities communicate with prospective residents through its enhanced video functionality. This innovative platform allows sales professionals like Emma to create personalised video content directly within the system, eliminating the need for multiple platforms or complicated software downloads.
The integrated video feature offers several key capabilities that make it particularly valuable for retirement community sales teams. Virtual tours can be provided in nurture campaigns, allowing potential residents to explore facilities and amenities at their convenience. The platform enables face-to-face introductions with key staff members, helping prospects get to know the caring professionals who would be part of their daily lives.
Creating a Personal Video Response
Understanding that Mrs George’s questions deserved more than a standard response, Emma utilised LivingMetrics™ video feature to record a comprehensive personal message. Working directly within the platform, Emma addressed each of Mrs George’s specific concerns while showcasing relevant aspects of Pier Place Retirement Village.
The video began with a warm, personal introduction from Emma herself, establishing the human connection that is so crucial in the retirement living sector. She then provided detailed responses to Mrs George’s questions, drawing on her extensive knowledge of the community and her experience helping families navigate the transition to retirement living.
Emma took advantage of the platform’s capability to include virtual tour elements, showing Mrs George specific areas of the village that related to her interests. Whether it was the dining facilities she had asked about or the activity spaces that caught her attention, Emma could provide visual context that brought her verbal descriptions to life.
Seamless Email Integration
One of the standout features of LivingMetrics™ video functionality is its seamless integration with email communication. After recording her personalised video message, Emma was able to send it directly to Mrs George’s email address without leaving the platform or requiring any additional technical steps.
This streamlined process meant that Mrs George received a professional, personalised video response that she could watch at her convenience. The email delivery system ensured that the video was easily accessible across different devices, whether Mrs George preferred to watch on her computer, tablet, or smartphone.
The Impact of Personal Video Communication
Emma’s use of the LivingMetrics™ video feature represents a significant shift in how retirement communities can engage with prospective residents. By combining the convenience of digital communication with the personal touch of face-to-face interaction, this approach addresses many of the challenges inherent in retirement community sales.
For prospects like Mrs George, who may need reassurance before making in-person visits, video communication provides an invaluable alternative. It allows them to see the facilities, meet the team, and get answers to their questions in a format that feels personal and engaging.
The built-in nature of LivingMetrics™ video feature ensures that sales consultants can focus on what they do best, building relationships and providing information, rather than struggling with technical complications or managing multiple software platforms.
Looking Forward
Emma Richardson’s proactive use of LivingMetrics™ video feature to reach out to Mrs George demonstrates the evolution of retirement community marketing and sales. By embracing technology that enhances rather than replaces human connection, sales professionals can provide better service to prospective residents while building stronger relationships that lead to successful community move-ins.
This approach not only addresses immediate questions and concerns but also establishes a foundation of trust and communication that continues throughout the decision-making process and beyond. As more retirement communities adopt these innovative communication tools, the entire industry benefits from improved prospect experiences and stronger community connections.
LivingMetrics™ is a comprehensive Sales Enablement Platform providing features like video creation and management and AI Assisted next sales step, along with a host of other tools to aid Later Living Sales. Available exclusively in the UK from Lead Intuition, call for a no obligation Chat on 01603 552696 or email hello@leadintuition.co.uk