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Event Management for Later Living
Successful UK later living operators understand that attracting and retaining residents requires more than just exceptional facilities and care. Events have emerged as one of the most powerful tools in the sales arsenal, serving as the bridge between prospective residents and the vibrant community life that retirement living operators strive to create..
The George family's experience with Pier Place Retirement Village demonstrates how empathetic email nurturing campaigns can transform the challenging process of choosing later living accommodation..
Building meaningful connections with prospective residents requires more than just traditional phone calls and brochures. Emma Richardson, a dedicated sales consultant at Pier Place Retirement Village, recently discovered the power of personal video communication which can be recorded without even leaving her LivingMetrics™ CRM platform. She decided to record a personal message which is displayed in an email when she reached out to Mrs George who had been actively seeking information about retirement living options. She also added several pre-recorded videos on the subjects that most interested Mrs George so that she could watch them at her leisure and show them to her children..
Emma Richardson sits at her desk at Pier Place Retirement Village, her morning coffee steaming as she opens LivingMetrics™ Retirement Living CRM on her computer. As the senior sales consultant, she's preparing for what promises to be an important meeting with the George family, who are visiting this afternoon. But unlike traditional first encounters, Emma already knows this family intimately,  thanks to the intelligent data capture that began with their late-night conversations through ActiveDEMAND's AI Chat Virtual Assistant..