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Lead Intuition Blog

Your Destination for Marketing Excellence & Insights

Discover expert strategies, industry innovations, and actionable advice designed specifically for marketing engineers and professionals. Our curated content helps you navigate market trends, elevate your marketing approach, and drive meaningful results for your business.

Transactional Property Sale versus Emotive Customer Journey: Why Later Living Needs a Different CRM Approach

When it comes to customer relationship management in the property sector, one size decidedly does not fit all. Traditional property CRMs are expertly designed for estate agents handling fast-paced, transactional property sales. However, the later living sector operates in an entirely different realm, where the customer journey is deeply emotional, involves multiple decision-makers, and requires a fundamentally different approach..
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LivingMetrics™: The Later Living CRM with built-in Call Tracking

LivingMetrics™, the Later Living CRM and Sales Enablement Platform with built-in Call Tracking addresses the critical gap of attributing offline marketing with built-in sophisticated call tracking technology designed specifically for our industry.
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LivingMetrics™ The Later Living CRM and Sales Enablement Platform

LivingMetrics: The Smart CRM, Purpose-Built for Later Living Sales

LivingMetrics™ is a person-centric CRM and sales enablement platform built exclusively for the later living sector. In our sector, where customer journeys are characteristically long and emotive rather than transactional, this purpose-built solution revolutionises how retirement village and care facility operators engage with potential residents and their families.
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End Data Silos: Marketing Automation Designed for Later Living CRMs

For UK later living operators, the challenge of managing marketing across multiple communities whilst maintaining personalised engagement with prospective residents and their families has never been more complex. Many operators find themselves struggling with multiple data silos—marketing platforms disconnected from CRM systems, website analytics separate from call tracking, and event management isolated from email campaigns. .
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