Lead Intuition Blog

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Discover expert strategies, industry innovations, and actionable advice designed specifically for marketing engineers and professionals. Our curated content helps you navigate market trends, elevate your marketing approach, and drive meaningful results for your business.

In the Later Living sector, capturing and nurturing prospects at the right moment can make the difference between a successful sale and a missed opportunity. With 90% of potential residents preferring not to speak to someone immediately and the majority avoiding traditional web forms, the challenge for UK Later Living operators is clear: how do you provide immediate, contextual support while respecting prospect preferences? The obvious answer is a Web Chat Virtual Sales Assistant but you need it to think and sound like a real person..
later living sales and marketing
The scenario is all too familiar for Later Living sales and marketing teams across the UK. A prospect completes an enquiry form, perhaps downloads a brochure, or even calls to ask about availability. The initial engagement seems promising. Yet within days, the trail goes cold. Phone calls go unanswered, emails remain unopened, and virtual tour invitations are ignored. The natural assumption? They're not interested. So we mark them as lost and move on to the next lead..
The Later Living sector faces unique challenges that generic CRM and marketing automation platforms simply cannot address. From managing complex family decision-making processes involving multiple influencers to tracking occupancy rates across diverse care levels, retirement living operators need specialised solutions that understand their industry's intricacies. This is where the powerful combination of LivingMetrics™ CRM, ActiveDEMAND marketing automation, and Lead Intuition's expert guidance creates a transformative approach to eliminating data silos leading to sales and marketing success..
Sales teams in later living communities face unique challenges that traditional CRM systems simply cannot address. Enter LivingMetrics™,  a groundbreaking sales enablement platform that transcends conventional customer relationship management by integrating the power of generative AI into the sales process..