For UK later living operators, the challenge of managing marketing across multiple communities whilst maintaining personalised engagement with prospective residents and their families has never been more complex. Many operators find themselves struggling with multiple data silos – marketing platforms disconnected from CRM systems, website analytics separate from call tracking, and event management isolated from email campaigns. This fragmented approach makes it nearly impossible to create cohesive sales and marketing strategies or understand the complete prospect journey.
This is precisely why having a marketing automation platform specifically designed for later living operators is no longer optional, it’s essential. ActiveDEMAND, Marketing Automation for Later Living is available in the UK through Lead Intuition,. It represents a fundamental shift from generic marketing tools that require extensive customisation, to a purpose-built solution that understands the unique complexities of later living from day one.
Breaking Down Data Silos
The most significant challenge facing UK later living marketing teams is the proliferation of disconnected systems. When website interactions are tracked in one platform, phone calls in another, email campaigns in yet a third, and prospect records in an unconnected CRM system, the result is an incomplete, fragmented view of how families are engaging with your communities. This makes it impossible for sales teams to have the context they need when speaking with prospective residents.
ActiveDEMAND eliminates these silos by serving as a comprehensive Customer Data Platform with tight integrations to major CRMs including Salesforce and LivingMetrics™. Every touchpoint, including website visits, chat conversations, email opens, phone calls, social media engagement, and event attendance, is captured in one centralised platform and seamlessly synchronised with your CRM. This creates a single source of truth that gives sales teams the complete picture they need to make the right approach, at the right time, with the right information.
Multi-Community Marketing Made Manageable
For operators managing multiple communities, the marketing workload can become overwhelming. Creating unique campaigns for each location whilst maintaining brand consistency and quality is time-consuming and stressful. ActiveDEMAND‘s multi-community capabilities transform this challenge into a competitive advantage.
The platform allows marketing teams to create successful campaign templates that can be cloned across all communities, automatically picking up the correct local branding, contact information, and community-specific details. Localised amendments can be made with ease, allowing each community to maintain its unique character whilst benefiting from proven campaign strategies. This approach saves marketing teams countless hours and dramatically reduces the stress of managing multiple properties, allowing them to focus on strategy and creative excellence rather than repetitive administrative tasks.
Event Management Simplified
Community events are crucial touchpoints in the later living sales journey, yet traditional event management is labour-intensive and prone to oversights. ActiveDEMAND‘s Events Campaign Templates revolutionise this process. Marketing teams can create automated invitation systems, RSVP landing pages, reminder sequences, and follow-up communications that ensure consistent, professional execution across all communities. Event attendance data flows automatically into your CRM, enabling sales teams to prioritise follow-up with the most engaged prospects.
Understanding Complex Family Dynamics
One of the most distinctive features of later living marketing is managing multiple decision-makers. Rarely is one person making the choice alone. ActiveDEMAND’s Collective Buyers Journey Attribution™ enables contacts to be associated with one another, ensuring that prospective residents, adult children, and other family members each receive personalised messaging appropriate to their role and concerns. A prospective resident might receive information about lifestyle and amenities, whilst their adult child receives details about care quality and financial considerations, all within the same automated campaign.
Advanced Engagement Tools
ActiveDEMAND includes an AI-Powered Chat Virtual Assistant specifically designed for later living, understanding that 90% of prospects prefer not to speak to someone immediately but still want help. The Chat Virtual Assistant provides instant access to floor plans, videos, pricing, and care information 24/7, whilst intelligently capturing prospect data and scheduling tours. Every conversation is automatically recorded in your CRM.
Integrated Call Tracking provides complete marketing attribution for phone enquiries. Through Dynamic Number Insertion, sales teams receive “whisper messages” revealing which web pages callers visited and which campaigns attracted their attention, enabling personalised conversations from the first moment. Call recordings, transcriptions, and AI summaries provide invaluable insights whilst ensuring seamless integration with your CRM.
Content Management Without Leaving the Platform
ActiveDEMAND’s built-in Content Management System makes deploying content to email campaigns and social media effortless. Marketing teams can create, store, and distribute content, including video, across multiple channels without ever leaving the platform. Video hosting, recording, and streaming capabilities are all included, enabling rich, engaging campaigns that showcase community life effectively.
Complete Journey Visibility
The tight integration between all of ActiveDEMAND’s features and your CRM creates unprecedented visibility into how prospective residents and their families are engaging with your communities. This complete picture enables sales teams to understand where prospects are in their decision-making journey, identify their concerns and interests, and approach them with relevant information at precisely the right moment. In a sector where families often face difficult decisions about care and lifestyle changes, this contextual intelligence transforms sales conversations from transactional to genuinely supportive.
UK Support When You Need It
ActiveDEMAND is available in the UK through Lead Intuition, who provide comprehensive support and training during UK business hours. This ensures your team receives expert guidance tailored to the UK later living market, enabling rapid implementation and ongoing optimisation.
For later living operators seeking to break down data silos, streamline multi-community marketing, and gain complete visibility into the prospect journey, ActiveDEMAND represents not just a marketing platform, but a strategic advantage in an increasingly competitive market. For more information about ActiveDEMAND call Lead Intuition on 01603 552696 or email hello@leadintuition.co.uk