For those considering a move into a Later Living community, the journey from initial curiosity to eventual move-in is complex and rarely follows a predictable path. It is a deeply personal, often emotional process involving not just the prospective resident, but a support network of “influencers”, adult children, partners, and health advisors. To successfully navigate this complexity, operators need more than just a database; they need a cohesive ecosystem that tracks every touchpoint. In fact they need both the processes and the technology to master the Complete Later Living Customer Journey.
This is where Lead Intuition steps in. As the UK’s premier experts in senior living sales and marketing technology, Lead Intuition provides a powerful, integrated solution through two industry-leading platforms: ActiveDEMAND and LivingMetrics™. Together, these tools create a seamless, 360-degree view of the customer journey, ensuring no lead is lost and every engagement is meaningful.
The First Spark: Capturing Early Engagement with ActiveDEMAND
The customer journey begins long before a prospect walks through your door. It starts with the first engagement, perhaps a Google search, a social media post, or a visit to your website. ActiveDEMAND acts as the “engine room” for this initial phase, capturing data from every conceivable marketing channel.
Whether a prospect interacts via an AI-powered Chat Virtual Assistant at 2 AM, completes a web form for a brochure, or calls your office, ActiveDEMAND is there to log the interaction. One of its most transformative features for the later living sector is Collective Buyers’ Journey Attribution™. This allows operators to track not just the primary prospect, but the engagement of their influencers. If an adult child is researching floor plans while their parent is looking at wellness activities, ActiveDEMAND links these behaviours, providing a comprehensive picture of the family’s needs and intent.
Nurturing the Relationship: Every Touchpoint Matters
Once the initial connection is made, the platform continues to monitor every subsequent interaction. Through AI powered Chat, advanced call tracking, email marketing, social media and web tracking, marketing teams can see exactly what content resonates with a prospect.
If a prospect opens an email about an upcoming open day or watches a video of your facilities, ActiveDEMAND notifies your team in real-time. This level of insight allows for highly personalised follow-ups, ensuring that your “later living brand” remains top-of-mind through relevant, timely communication.
Closing the Circle: Sales Excellence with LivingMetrics™
As the journey progresses from marketing lead to sales opportunity, LivingMetrics™ takes the lead. This person-centric CRM is specifically designed for the UK later living market, moving beyond simple data entry to become a true sales enablement tool.
The Prospect Record in LivingMetrics™ serves as the ultimate “source of truth.” It documents the entire sales journey, merging digital engagement (like website visits, email clicksand video views) with in-person interactions (like site tours, events attendance and face-to-face meetings).
The platform is packed with innovative engagement channels that bring your community to life. Sales teams can use personal video recording to send bespoke messages to prospects, or utilise video streaming to host virtual tours for families who may live far away. Furthermore, integrated tour scheduling ensures that booking a physical visit is effortless, reducing friction in the final stages of the decision-making process.
The Lead Intuition Advantage: UK Expertise and Support
Technology is only as effective as the strategy behind it. This is why the partnership with Lead Intuition is so vital. As the UK’s leading experts in both ActiveDEMAND and LivingMetrics™, the Lead Intuition team offers unparalleled advice, guidance, and training tailored specifically to the later living sector.
Unlike generic software providers, Lead Intuition understands the nuances of the UK later living market; from GDPR compliance, to the specific sales velocities of retirement villages and care homes, and how the use of technology can help to improve them. Their team provides hands-on implementation, ensuring the systems are configured to the way you work. Beyond the initial setup, they offer ongoing UK-based support and training, empowering your sales and marketing teams to use these tools to their full potential.
By combining the marketing automation power of ActiveDEMAND with the sales-focused precision of LivingMetrics™, Lead Intuition allows later living operators to create a complete customer journey. One that delivers all the help the customer needs though every channel they use, and at any time of day, coupled with the data insights and practical tools your sales and marketing teams rely on. From that very first click to the day the keys are handed over, you have total visibility and every tool you need to build lasting relationships with residents and their families alike. With Lead Intuition as your partner, you aren’t just buying software; you are investing in a proven framework for occupancy growth.
To find out how to master the complete later living customer journey using ActiveDEMAND Marketing Automation Platform and LivingMetrics™ Sales Enablement Platform call Lead Intuition on 01603 552696 or email hello@leadintuition.co.uk