A tool kit to help your organisation maintain GDPR (UK Data Protection Act 2018) compliance
Many seasoned marketers remember the stress of GDPR compliance back in 2018. If you are new to all of this or looking for an alternative marketing automation platform and wondering if your marketing automation will be up to the task of compliance – well, relax! ActiveDEMAND hasn’t just kept pace with evolving regulations. It’s actively embraced them, building powerful features that empower you to sail smoothly through compliance.
Transparency & Consent: Cornerstones of Trust
GDPR emphasises clarity and user control. ActiveDEMAND makes this simple:
- Crystal-clear Opt-In Management: Capture informed consent effortlessly with customisable opt-in forms, email fields, and landing pages. Every “Yes” is tracked with time/date stamp and stored securely, demonstrating your commitment to transparency.
- Unwavering Opt-Out Enforcement: Rest assured, someone who chooses to opt-out will never receive another email from you. We take “unsubscribe” seriously, with automatic opt-out enforcement built into the platform. A contact who has unsubscribed cannot be sent an email.
Data Control at Your Fingertips
Empowering users over their data is core to GDPR. ActiveDEMAND equips you to meet their needs:
- Right to be Forgotten: Respect a user’s request for complete data deletion with just one click. Our system permanently erases all traces, ensuring their privacy is protected.
- Seamless Data Access: Users can easily view and download their information directly within the platform. There is no need for complex processes – transparency is just a click away*.
- Automated Access Requests: Simplify “Right of Access” requests even further with our automated workflow. Users submit their requests, and ActiveDEMAND can handle the rest, saving you time and ensuring efficiency*.
*You can build in human intervention at any point – for instance, where you want to further validate someone’s identity before proceeding with their request, for example.
Beyond Compliance, Building Trust
GDPR compliance isn’t just about avoiding fines; it’s about building trust with your audience. ActiveDEMAND goes beyond the basics:
- Comprehensive Data Export: Give users complete control over their data by allowing them to download everything, including contacts, metadata, and conversions. Transparency at its best!
- Constantly Evolving: We continuously assess and update our features to stay ahead of evolving regulations, so you can rest assured your compliance remains rock-solid.
Don’t just comply, excel! Leverage ActiveDEMAND’s GDPR-friendly features to create a marketing automation experience that fosters trust, transparency, and user control. Contact us today to see how we can help you confidently navigate the ever-changing regulatory landscape.
Remember: While ActiveDEMAND offers robust compliance tools, seeking legal advice for your situation is always recommended.
With ActiveDEMAND, GDPR compliance is not a burden but an opportunity to strengthen relationships with your audience and build a sustainable, ethical marketing foundation.
ActiveDEMAND is sold and supported in the UK by Lead Intuition. Call us today on 01603 552696 or book an appointment for a chat by clicking the button below.