Marketing Agencies, Are You Juggling Apps?

Why juggle loads of apps when a single platform will handle all your operations?                                    

Digital marketers strive to create amazing content, maximise their online presence, and reach target audiences effectively, both for themselves and for their clients. To achieve this, many marketing agencies resort to juggling apps, using multiple platforms with third-party integrations.

Don’t get me wrong, I’m sure it works most of the time, but it presents some obvious problems. Problems like creating a client report at the end of the month, collating lots of data from multiple platforms then cutting and pasting into a usable report that the client will understand. I can’t imagine how long that takes. (And I really can’t because I’m an ActiveDEMAND user, so it’s all done for me)!

Another time-consuming area is managing content. For instance, creating content to use in social media and then reproducing it in another platform for email campaigns or newsletters. And then, of course, there is no view of the collective behavioural data that each platform collects individually. Building a true picture of engagement is often difficult when systems operate in isolation. 

One of the major drawbacks of relying on multiple platforms is the inherent risk of integration breakdowns. Marketing agencies typically use various tools for email marketing, social media management, analytics, and more. These disparate platforms often require complex third-party integrations to work cohesively. However, when one integration fails, it can disrupt the entire marketing workflow, leading to missed opportunities and potential client dissatisfaction.

Another significant concern associated with employing multiple platforms is the additional costs incurred. Each tool comes with its own price tag, and the cumulative expenses can quickly escalate, impacting the overall marketing budget. Furthermore, the cost of maintaining and troubleshooting multiple integrations adds another layer of financial burden.

So why do marketing agencies put themselves through this headache? Do they think that adopting a single platform is cost-prohibitive? They may believe that it would need to be bespoke software. Or do they think it would be so complicated that they can only roll out this sort of technology by employing a Tech Specialist or Ops Director? 

If so, I’m happy to say they’re wrong on all counts!

Let me introduce you to ActiveDEMAND, a single platform that does it all. An omni-channel marketing automation platform with a built-in customisable CRM – for your agency and for your clients!

 An Omni Channel Ecosystem For Agencies Of All Sizes

ActiveDEMAND stands out as an all-in-one marketing platform that consolidates essential tools under one unified ecosystem, eliminating the need for third-party integrations. It ensures a seamless and reliable experience for marketing professionals, removing the risk of integration breakdowns that can hinder campaign performance.

Transparent, Cost-effective Pricing

Unlike our competitors, ActiveDEMAND provides a cost-effective solution that bundles essential marketing features into a single platform. With a transparent pricing model, businesses can streamline their marketing efforts without worrying about hidden costs associated with managing multiple tools. This results in significant cost savings and allows marketing agencies to allocate resources more efficiently.

 Performance Marketing at its best

Gathering data from multiple platforms for monthly client reports is another resource drain. Collating data from disparate sources is time-consuming and prone to errors, hindering the ability to provide clients with accurate and timely insights.

ActiveDEMAND excels in simplifying the reporting process by consolidating all relevant data within its unified platform. From email campaign performance to social media analytics, from PPC analysis to GA and Google Search Console, ActiveDEMAND provides a comprehensive view of marketing efforts in multi-configurable dashboards and on-demand or scheduled reports – all branded to your agency.  This not only saves time but also enhances the accuracy of client reports, fostering transparency and trust.

Do I Need a Degree in Rocket Science to Use ActiveDEMAND?

No is the short answer. You also don’t need to employ a tech specialist or Ops Director to adopt it or keep it running. Help is at hand for set up, training your teams to get the very best out of it, and support in UK business hours from our UK team whenever you need it.

So let’s look at the features that make ActiveDEMAND the ultimate single-platform solution for marketing agencies.

Integrated Customisable CRM: 

ActiveDEMAND includes a built-in CRM that can run multiple pipelines, ensuring that lead information, customer interactions, and sales data are centralised. This unified approach enhances collaboration between marketing and sales teams. And it comes as part of the package, with unlimited logins, so no expensive extra seats to buy.

Creative Email Marketing:

Craft and deploy targeted email campaigns effortlessly with ActiveDEMAND’s built-in email marketing tools. Personalise content, automate responses, and track email performance—all from a single platform.  ActiveDEMAND incorporates robust automation features that streamline marketing workflows, from email campaigns to lead nurturing, all within a single platform. And unlimited email sending with ActiveDEMAND means there are no over-usage charges.

Social Media Scheduling and Posting:

Create social media campaigns across multiple channels all in one place for months in advance. You can even use automation to set campaigns to repeat periodically with minimum effort.

Content Management Hub:

Join a website to RSS or Atomic feeds and create a pool of content in your built-in Content Hub that can easily be re-used across emails and social media. Create your content once, then redeploy it again and again. Even more impressive is that you can even trace the revenue generated by each piece of content you produce! PinPoint accuracy for client ROI.

On-board Funnel Builder:

Build your workflows with assets, decisions and logic to demonstrate your campaigns to clients in funnel layouts as you build them.  Then wait until your campaigns are actioned to demonstrate the results. Who did what, when, as well as what it resulted in – even down to the names of the prospects who engaged.

Comprehensive Analytics: 

ActiveDEMAND’s analytics capabilities cover every aspect of marketing performance. Track website traffic, monitor social media engagement, and assess the success of email campaigns—all from one location. You can even review your GA4 and Search Console data in the same place. This comprehensive approach simplifies the measurement of ROI and aids in data-driven decision-making.

Performance Dashboards and Client Reporting:

ActiveDEMAND’s intuitive interface offers multi-configurable dashboards and reports, providing a holistic view of all marketing activities. No more cutting and pasting data from isolated pots – the whole picture can come together on dashboards or within a report for your client, branded to your agency. No more gut feeling or guesswork. Know what truly works and do more of it!

Native Integrations:

And if you still need to integrate with other tools like CRMs, Shopify or Magento then there are reliable native integrations with ActiveDEMAND.

Optional Call Tracking:

Tracking calls for web traffic and offline campaigns can provide you with valuable data – no more attribution leakage from off line channels.  Telephone calls are your hottest leads, know what’s driving them!

The pitfalls of using multiple platforms with third-party integrations are evident, ranging from integration breakdowns to increased costs and data management challenges. ActiveDEMAND offers a compelling, cost-effective alternative—an all-in-one marketing solution that streamlines workflows, reduces costs, and provides comprehensive insights. Embrace the efficiency and simplicity of ActiveDEMAND to elevate your marketing strategy and deliver unparalleled results for your clients.

Call us today on 01603 552696 for an initial chat with no obligation.