Truly Know the impact of Your Marketing Content
ActiveDEMAND’s comprehensive content creation, scheduling, and reporting features enable you to uncover the true impact of your content by moving beyond conventional click metrics. It attributes content to sales to show the true value your marketing content delivers.
Whether you’re a marketer, agency owner or content creator, understanding the impact of your content on your audience can spell the difference between success and mediocrity.
Through conventional marketing content reporting, you typically receive metrics such as views, clicks, likes, and comments. However, have you genuinely grasped which content inspires prospect interactions and drives sales? It’s time to transcend just clicks and views.
With ActiveDEMAND Content Card, Hubs and Reporting, you can uncover precisely which content leads to sign-ups, purchases, or any other pivotal actions for your business or your client’s business. For instance, ActiveDEMAND provides insights into content-initiated enquiries and deals, identifies the content responsible for the highest influx of new leads, and pinpoints the content contributing significantly to revenue generation. Does that kind of data hold substantially more value than mere views and clicks for you?
ActiveDEMAND is an all-in-one content creation, scheduling, distribution, and reporting tool. It allows you to disseminate information across your social media, email, and blog platforms while providing comprehensive reports, saving time, reducing errors, and ensuring a consistent message.
Understanding Audience Engagement:
In the age of data-driven decision-making, understanding how your audience engages with your content is crucial. Are prospects merely skimming through, or are they taking the time to digest your offer? Knowing this helps tailor your content strategy to what truly resonates with your readers. A few other benefits:-
- Identifying What Content Works and What Doesn’t
- Make Data-Driven Decisions
- Boost Overall Performance and ROI
- End Time-Consuming Manual Analysis
- Eliminates Inaccurate or Lack of Data
- Difficulty in Tracking Content Performance
The Challenge of Connecting Content with Sales
The most significant engagement point is understanding how your content directly contributes to sales. ActiveDEMAND provides a complete customer journey from first contact right through to the sale, allowing you to see which content drives conversions that ultimately make you (or your client) money.
Choose from a wide variety of Content and Revenue widgets that automatically populate the data you find most useful on dashboards and reports that can be white labelled for your clients to receive. No coding and no degree in analytics needed!
Ready to Step Beyond Clicks?
Understanding how well your content does can’t be left to just clicks and likes. With ActiveDEMAND, you have a marketing automation platform that goes beyond simple metrics. You can know precisely how your content performs with proof of the customer journey path and sale in your reports.
If content automation and reporting floats your boat, then we have an eBook all about Content Automation & Distribution